It’s the new sensation that is sweeping the nation, it’s Cash Mob and it’s taking over Brooklyn. Not familiar with Cash Mobs? Well, think flash mob without all the dancing or weird matching choreography… no wait, actually don’t think of flash mobs at all. Try thinking of a large gathering of people like at a rock show or monster searching townfolk… now take that large group of people or “mob”, but make sure they aren’t holding lighters or sticks & torches. Have the mass go to a small business all at once… and purchase a ton of stuff! That’s a “cash mob”. These Cash Mobs have been appearing all over the country as a way of helping small businesses receive an inundation of cash money. The Cash Mob makes it rain green for these mom & pop businesses.
Brooklyn got its first Cash Mob last month with a mobbing of the Community Bookstore in Park Slope. This time around the Mob met on Smith Street and made a rush on one of our favorite places, By Brooklyn. At around 4:00 in the afternoon on Saturday a meetup group convened at the corner of Smith Street and Butler Street just a few blocks from By Brooklyn. The group hung out until enough people had arrived and then descended on the Brooklyn centric boutique. A clown car effect ensued with all the people trying to enter the store at once. Once inside the mass of consumers feverishly grabbed things off the shelves, whilst trying to navigate the tiny space and sea of people. Together Mob-sters purchased an amount that probably equaled a really really “good day” for By Brooklyn, except unlike a normal “good day” the influx of cash from the purchasing of goods happened in a mere few minutes.
Check out the clown car effect and crowd inside By Brooklyn:
Purchasers had a wide variety of items to choose inside By Brooklyn. Mob-ster Rick got a jar of Pistacio Crack, a treat from Good Batch, and a J Switaj tie, while fellow Cash Mob attendee, Stephanie, grabbed chocolate by Raaka. The big winner of the day, aside from By Brooklyn itself, seemed to be King County Jerky as a large majority of the Cash Mob grabbed a bag or two of the meat snack. Yum!
This Cash Mob event was organized with the help of Ben and Jay from a group called Smallknot, which identifies themselves as the “best way to fund and connect with the small businesses that make your neighborhood awesome.” Ben of Smallknot said it was:
maybe the best ever…never seen this many before!”
His partner in crime for the event, Jay, also agreed. Jay pointed out the particular benefit that the Cash Mob had in happily accosting a store like By Brooklyn. He explained that because By Brooklyn is an efficient distributor for a multitude of local small businesses (including Gowanus artisans), the event is “a million times more local” and that the spending done by the Cash Mob goes to more businesses in the area than By Brooklyn.
The press, NBC, Pix 11, Atlantic, etc., were all over this event too, as someone had leaked the exact location for this particular Cash Mob event. With the press there the Cash Mob terminology will no doubt be known by everyone very soon. Stay tuned for something in-depth about the Cash Mob phenomenon from NBC that will include highlights from this event at By Brooklyn and maybe an interview with Gaia owner of By Brooklyn.
Finally as a bonus for attendees, and as additional proof of Smallknot‘s promotion of small businesses, Ben and Jay took the Cash Mob-sters who hung around after the event to grab a beer at a place just down the street. Win!